Armory Island closes
September 9, 2008
Last week I received a message from Apollo Case, the Australian owner of Armory Island in Second Life. It’s been a high-traffic, successful business over the past two years I’ve observed it, so I was surprised to hear it’s closing.
It’s not the end of Apollo’s involvement in Second Life, with a much more modest presence already open. It shows just how much commitment it requires to sustain a large in-world business, with no guarantees of sustainable revenue. Good luck to Apollo for the scaled-down venture.
(Disclosure: Armory Island is an advertiser on this site).
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