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Joseph Jaffe to early Second Life marketers: fail

August 16, 2008 By

Joseph Jaffe runs a marketing company called crayon and in the lead up to a visit to Australia Marketing Magazine have completed an interview with Jaffe on his thoughts about Second Life as a platform.

He’s fairly scathing on some of the earlier marketing efforts in Second Life, something older Second Life residents would agree heartily with. He equates SL with a new continent and that those early pioneer marketers squandered a great opportunity.

Here’s the interview in full:

Thanks to Mal Burns for the heads-up.

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  • http://mutually-inclusive.typepad.com/weblog/2006/10/backlash_agains.html Allen

    I find it deeply ironic that exactly the same things Jaffe rails against (building big pointless islands etc) is exactly what Crayon did at launch! (By the wat, Crayonville has a traffic count of 3). It is also worth noting that his “launch” in Second Life was roundly reviled by residents. He seems to come from the McPalin school of spin!

  • http://mutually-inclusive.typepad.com/weblog/2006/10/backlash_agains.html Allen

    I find it deeply ironic that exactly the same things Jaffe rails against (building big pointless islands etc) is exactly what Crayon did at launch! (By the wat, Crayonville has a traffic count of 3). It is also worth noting that his “launch” in Second Life was roundly reviled by residents. He seems to come from the McPalin school of spin!